XM Fitness coach is a brand new PT based in Biringham who was looking to create a completely integrated brand development project consisting of Logo & Identity, Brand Development, Website Development, Video promotion and Social media marketing.
Getting to know Xavier Mathias was the first objective, As a personal trainer, clients want to know who they're dealing with and so this became the main focus for our concepts. We used Xaviers motivating, happy and generous personality to create engaging content for each sgment.
As a new business, we helped Xavier future proof his business for ventures that may ocurr later down the line. We created the Brand Identity and brand characteristics ready for his clothing line and other gym attire later down the line.
After launch, Xaviers assets managed to generate more clients from his online digital presence and with all of the future proofing assets ready at hand, increased the amount of content and leads generated through social media marketing. With his new clothing line launched, the commercial promotion video was pushed out to generate interest in his brand.
The Promo Video
The commercial promotion video was curated as a way for Xavier to sell his services creatively. We focused on Xaviers energy and polite way of personal training and communicated his personality in a quick, motivating and exciting video.